ENERGY MATTERS.

THE FUTURE DEPENDS ON IT.

Positive Energy Campaign

The Mission

Our client had a big challenge: Energy is a complicated and often divisive topic—so how can we help people better understand it and form their own opinions? With media evolving at lightning speed, the energy sector needed a way to keep up. The Positive Energy Campaign was designed to foster thoughtful conversations and a deeper understanding of how energy impacts our daily lives.

Our Approach

ComebackTV Presents built a dream team of top national newsroom talent. Together, we’ve combined our journalistic and storytelling expertise with our client’s vision to create something groundbreaking. Imagine a digital video energy encyclopedia—bite-sized, straight-to-the-point, and designed for an audience with short attention spans but a big need to know. We’re building a full-scale digital newsroom dedicated to energy—think expert explainers, myth-busting, headline breakdowns, and the latest innovations—all in a way that actually resonates with the public.

The Results

We measure results as they relate to our client’s goals. In The Positive Energy Campaign, the mission is clear: share credible and well-researched information about the energy industry. With that in mind, we focused on two main Key Performance Indicators, Impressions and Engagements.

We define impressions as the number of times the audience has seen the brand. From showing up in search, to how many times an ad was seen, each impression creates brand recognition and credibility for The Positive Energy Campaign.

We define engagements as the number of times the audience interacts with the brand. From website visits to video views, each engagement creates an authentic connection that leads to audience retention and amplification. 

4,000+ Hours of Video Consumption

Impressions across channels

790,000+ Impressions

Engagements across channels

315,000+ Engagements

The Deliverables

  • We worked closely with our client to gain a thorough understanding of the industry and target audiences. With the insights gained, we developed a comprehensive branding strategy, including a brand name, logo, and tagline. Our approach leveraged modern design principles and incorporated brand messaging that conveyed the client’s commitment to informing the public about the energy industry.

  • To ensure that the Positive Energy Campaign reaches audiences in a meaningful way, we have developed and continue to refine a robust content strategy centered around engaging, fact-based storytelling. We produce high-quality videos, craft compelling written narratives, and create interactive multimedia content designed to educate and inform. Each piece of content is carefully designed to break down complex energy topics into digestible, shareable, and thought-provoking pieces.

  • We developed a multi-channel digital marketing plan to increase awareness of The Positive Energy Campaign. By leveraging a microsite (positiveenergycampaign.com), digital marketing pixels, and digital ads, we were able to place our content directly in front of the target audience.